The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

Artículo original

Año: 2021

Gomez-Carmona, D; Munoz-Leiva, F; Liebana-Cabanillas, F; Nieto-Ruiz, A; Martinez-Fiestas, M; Campoy, C

Título: ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE

• Q2